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Online Marketing - Internet Marketing - Digital Marketing CompanySeveral entrepreneur will here hear the phrase 'online search engine optimization' (or Search Engine Optimization) from friends in the business community or perhaps competitors and also may consider it as an option to increasing sales, but exactly what is Search Engine Optimization? Additionally, a company owner might have tried 'SEO services' in the past as well as found it either didn't work in addition to expected or was working, yet not as effective - this article describes just what Search Engine Optimization is, as well as why 'new' SEO is functioning better than ever before.

I have actually been working in search engine optimisation as well as ranking internet site market, prior to it was also called Search Engine Optimization. Below are the changes in Search Engine Optimization considering that the begin of the new millennium and exactly what you should be seeking in the SEO companies that your SEO Company provides or provides.

We look back at SEO with the years and discuss exactly what SEO is today and also how best to utilise it for our internet site.

SEO in 2000

Back at the start of the Centuries the 'huge' internet search engine that lots of people were making use of were Lycos and also Excite. Of course, at that time a quite little portion of the UK population had accessibility to the net as well as those that did had a slow 'dial-up' system.

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Sites were one or two pages with basic information to enable them to fill rapidly (within 20 secs). SEO practices back then were to 'conceal' as many keywords on a web page as feasible, so the internet site was located for those searches without making the web page want to spammy for visitors.

In 2002 Google released something called 'AdWords' as well as it was forecasted to be the death of SEO, as individuals should pay for prestige, on the now the number 1 internet site for beginning web searches.

At the same time Google knew that 'AdWords' were not going to kill off Search Engine Optimization as well as that in fact the 'natural listings' encouraged visitors back to their search engine channel. Google began to identify 'expert Search Engine Optimization' professionals as well as ensured great Search Engine Optimization instead than spamming SEO.

2004 saw the initial website 'banned' from the web as Google acted versus websites that were spamming them. They also took lawsuit versus the "SEO Company" accountable.

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