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Online Marketing - Internet Marketing - Digital Marketing CompanyLots of business owners will right here hear the expression 'online search engine optimization' (or Search Engine Optimization) from close friends in the business area or even competitors and also may consider it as a route to raising sales, however just what is SEO? Additionally, an entrepreneur may have tried 'SEO companies' in the past and discovered it either didn't work in addition to anticipated or was working, yet not as efficient - this post explains exactly what Search Engine Optimization is, and also why 'new' Search Engine Optimization is working much better than ever before.

I have been working in online search engine optimisation and ranking site market, before it was even called Search Engine Optimization. Here are the changes in SEO considering that the begin of the brand-new millennium as well as just what you need to be trying to find in the SEO companies that your Search Engine Optimization Company supplies or supplies.

We have a look back at Search Engine Optimization through the years and also clarify just what SEO is today and also exactly how ideal to use it for our web site.

Search Engine Optimization in 2000

Back at the beginning of the Millennium the 'huge' internet search engine that most people were making use of were Lycos as well as Excite. Certainly, back then a very small portion of the UK population had accessibility to the net and also those that did had a slow 'dial-up' system.

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Sites were 1 or 2 pages with basic information to permit them to load swiftly (within 20 seconds). SEO practices back then were to 'hide' as many key phrases on a web page as feasible, so the web site was located for those searches without making the web page planning to spammy for visitors.

In 2002 Google introduced something called 'AdWords' and also it was anticipated to be the fatality of Search Engine Optimization, as people should pay for prestige, on the currently the number 1 web site for starting web searches.

In 2003, Yahoo purchased Inktomi, AltaVista and also FAST, which was generally the end of all of the 'smaller' internet search engine. Google started to stamp down on 'spam' sites and practices. At the same time Google knew that 'AdWords' were not visiting kill off SEO which in fact the 'natural listings' encouraged site visitors back to their search engine channel. Google began to identify 'professional SEO' professionals and ensured good Search Engine Optimization instead of spamming Search Engine Optimization.

2004 saw the first site 'outlawed' from the web as Google did something about it versus internet sites that were spamming them. They additionally took legal action against the "SEO Firm" accountable.

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