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Online Marketing - Internet Marketing - Digital Marketing CompanyMany business owners will here listen to the phrase 'search engine optimization' (or Search Engine Optimization) from close friends in business neighborhood or perhaps competitors and may consider it as a route to raising sales, but what is Search Engine Optimization? A business proprietor might have attempted 'Search Engine Optimization companies' in the past as well as found it either didn't work as well as anticipated or was functioning, yet no longer as effective - this short article describes just what SEO is, and also why 'brand-new' SEO is working much better than ever before.

I have actually been operating in search engine optimisation as well as ranking internet site market, before it was even called SEO. Here are the modifications in SEO since the begin of the brand-new millennium and also what you need to be looking for in the SEO services that your SEO Company offers or supplies.

We look back at Search Engine Optimization through the years as well as discuss just what Search Engine Optimization is today as well as just how ideal to use it for our internet site.

Search Engine Optimization in 2000

Back at the start of the Centuries the 'large' search engines that most people were making use of were Lycos and also Excite. Obviously, at that time an extremely small portion of the UK population had access to the web and also those that did had a sluggish 'dial-up' system.

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Web sites were 1 or 2 pages with basic info to permit them to fill rapidly (within 20 seconds). Search Engine Optimization techniques back then were to 'hide' as numerous keyword phrases on a page as possible, so the internet site was found for those searches without making the web page want to spammy for site visitors.

In 2002 Google released something called 'AdWords' and it was predicted to be the death of SEO, as individuals should pay for prestige, on the currently the number 1 website for starting net searches.

At the same time Google understood that 'AdWords' were not going to kill off SEO and that in fact the 'organic listings' urged site visitors back to their search engine channel. Google started to identify 'expert SEO' specialists and also promoted good SEO rather compared to spamming SEO.

2004 saw the very first site 'banned' from the net as Google acted versus websites that were spamming them. They likewise took legal action against the "SEO Company" liable.

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