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Online Marketing - Internet Marketing - Digital Marketing CompanyMany entrepreneur will below listen to the phrase 'online search engine optimisation' (or SEO) from friends in the business community or perhaps rivals and may consider it as an option to raising sales, but exactly what is SEO? Additionally, a company owner might have tried 'Search Engine Optimization solutions' in the past as well as found it either really did not work along with anticipated or was functioning, however no longer as efficient - this short article clarifies exactly what Search Engine Optimization is, and also why 'new' SEO is functioning much better than ever.

I have been working in online search engine optimization as well as ranking web site market, prior to it was even called Search Engine Optimization. Below are the adjustments in Search Engine Optimization considering that the beginning of the new millennium and also just what you must be trying to find in the SEO services that your Search Engine Optimization Agency provides or supplies.

We take a look back at Search Engine Optimization with the years and also describe exactly what Search Engine Optimization is today and exactly how finest to utilise it for our web site.

Search Engine Optimization in 2000

Back at the start of the Millennium the 'big' internet search engine that most individuals were using were Lycos and Excite. Certainly, at that time a really small portion of the UK population had access to the internet as well as those that did had a sluggish 'dial-up' system.

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Web sites were one or two web pages with basic info to enable them to load rapidly (within 20 seconds). SEO practices back then were to 'hide' as numerous key phrases on a web page as possible, so the website was located for those searches without making the page want to spammy for site visitors.

In 2002 Google released something called 'AdWords' and also it was anticipated to be the death of Search Engine Optimization, as people could possibly pay for prestige, on the currently the number 1 site for beginning web searches.

At the exact same time Google understood that 'AdWords' were not going to kill off SEO and also that in fact the 'natural listings' urged visitors back to their search engine channel. Google began to recognise 'professional SEO' specialists as well as ensured excellent Search Engine Optimization rather than spamming Search Engine Optimization.

2004 saw the initial internet site 'outlawed' from the internet as Google acted against internet sites that were spamming them. They likewise took legal action against the "Search Engine Optimization Firm" accountable.

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