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Online Marketing - Internet Marketing - Digital Marketing CompanySeveral business owners will here listen to the phrase 'search engine optimization' (or Search Engine Optimization) from pals in business area and even rivals as well as may consider it as an option to increasing sales, but exactly what is SEO? Alternatively, a business owner might have tried 'Search Engine Optimization solutions' in the past and discovered it either didn't work as well as anticipated or was working, however no more as efficient - this article clarifies just what Search Engine Optimization is, as well as why 'brand-new' Search Engine Optimization is working much better compared to ever.

I have actually been working in internet search engine optimisation and also ranking web site market, prior to it was even called Search Engine Optimization. Right here are the modifications in Search Engine Optimization because the begin of the brand-new millennium and also what you need to be looking for in the SEO companies that your SEO Company supplies or gives.

We take a look back at SEO with the years and also describe just what SEO is today as well as how finest to utilise it for our site.

Search Engine Optimization in 2000

Back at the beginning of the Millennium the 'large' online search engine that most people were using were Lycos and also Excite. Naturally, at that time an extremely little percent of the UK populace had accessibility to the internet and also those that did had a slow 'dial-up' system.

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Internet sites were 1 or 2 pages with fundamental info to allow them to load quickly (within 20 secs). Search Engine Optimization methods at that time were to 'conceal' as numerous key words on a web page as possible, so the site was located for those searches without making the web page planning to spammy for site visitors.

In 2002 Google released something called 'AdWords' and it was forecasted to be the death of SEO, as people can spend for importance, on the currently the number 1 web site for starting net searches.

In 2003, Yahoo acquired Inktomi, AltaVista and also FAST, which was generally completion of all of the 'smaller sized' online search engine. Google started to stamp down on 'spam' practices as well as web sites. At the same time Google knew that 'AdWords' were not visiting kill off SEO which as a matter of fact the 'organic listings' urged visitors back to their online search engine system. Google started to recognise 'expert Search Engine Optimization' specialists as well as ensured good Search Engine Optimization rather than spamming Search Engine Optimization.

2004 saw the very first website 'outlawed' from the web as Google took action against websites that were spamming them. They additionally took legal action against the "SEO Company" liable.

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