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Online Marketing - Internet Marketing - Digital Marketing CompanyNumerous company owner will here hear the expression 'search engine optimisation' (or Search Engine Optimization) from buddies in business area and even rivals and may consider it as an option to boosting sales, however what is Search Engine Optimization? Alternatively, a business owner might have tried 'SEO solutions' in the past and located it either really did not function along with anticipated or was functioning, but no more as efficient - this short article clarifies what Search Engine Optimization is, as well as why 'brand-new' SEO is working far better than ever before.

I have been working in search engine optimization and also ranking site market, prior to it was also called SEO. Here are the modifications in Search Engine Optimization since the beginning of the brand-new millennium and also exactly what you must be searching for in the Search Engine Optimization solutions that your SEO Agency gives or offers.

We look back at SEO via the years as well as clarify what Search Engine Optimization is today as well as just how ideal to utilise it for our web site.

Search Engine Optimization in 2000

Back at the beginning of the Millennium the 'huge' search engines that lots of people were making use of were Lycos and Excite. Of course, back then a really small percentage of the UK populace had access to the web and also those that did had a slow 'dial-up' system.

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Sites were one or two web pages with fundamental information to allow them to fill quickly (within 20 seconds). Search Engine Optimization methods at that time were to 'conceal' as lots of keywords on a page as feasible, so the site was found for those searches without making the page want to spammy for site visitors.

In 2002 Google launched something called 'AdWords' as well as it was anticipated to be the death of SEO, as people can pay for prominence, on the now the number 1 internet site for starting net searches.

At the same time Google realised that 'AdWords' were not going to kill off SEO and also that in fact the 'natural listings' encouraged site visitors back to their search engine platform. Google began to acknowledge 'expert Search Engine Optimization' professionals and promoted excellent SEO instead than spamming Search Engine Optimization.

2004 saw the first website 'banned' from the net as Google did something about it versus sites that were spamming them. They additionally took lawsuit versus the "SEO Business" liable.

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