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Mitch Joel - Digital Marketing ExpertNumerous company owner will here listen to the expression 'internet search engine optimization' (or SEO) from good friends in the business area or perhaps rivals and may consider it as a route to increasing sales, yet what is Search Engine Optimization? Additionally, a company owner may have tried 'Search Engine Optimization solutions' in the past and also located it either didn't function in addition to anticipated or was working, yet not as effective - this write-up discusses what SEO is, and why 'brand-new' Search Engine Optimization is working far better than ever.

I have actually been working in search engine optimisation and also ranking internet site market, prior to it was also called SEO. Here are the adjustments in Search Engine Optimization since the begin of the new millennium as well as exactly what you must be searching for in the SEO companies that your SEO Firm supplies or supplies.

We look back at SEO with the years as well as clarify just what SEO is today and how finest to utilise it for our website.

SEO in 2000

Back at the beginning of the Centuries the 'big' internet search engine that lots of people were trying were Lycos as well as Excite. Of course, back then a very tiny percentage of the UK population had access to the internet and those that did had a slow 'dial-up' system.

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Internet sites were one or two web pages with standard info to permit them to pack swiftly (within 20 seconds). SEO practices back then were to 'hide' as many keyword phrases on a web page as possible, so the web site was discovered for those searches without making the page want to spammy for visitors.

In 2002 Google introduced something called 'AdWords' and also it was anticipated to be the death of SEO, as people could possibly pay for prominence, on the now the number 1 site for starting net searches.

In 2003, Yahoo purchased Inktomi, AltaVista and also FAST, which was essentially the end of all the 'smaller sized' internet search engine. Google began to mark down on 'spam' websites as well as practices. At the same time Google understood that 'AdWords' were not visiting kill off SEO which actually the 'natural listings' urged site visitors back to their online search engine channel. Google began to recognise 'professional Search Engine Optimization' professionals and also ensured great SEO rather than spamming SEO.

2004 saw the first site 'prohibited' from the web as Google did something about it against sites that were spamming them. They likewise took lawsuit versus the "Search Engine Optimization Firm" liable.

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