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Search Engine Optimization crash courseNumerous company owner will here hear the phrase 'search engine optimization' (or SEO) from buddies in the business area and even competitors and may consider it as a path to raising sales, yet exactly what is SEO? As an alternative, a business owner might have attempted 'Search Engine Optimization companies' in the past as well as located it either really did not function along with expected or was working, but no more as efficient - this article explains exactly what Search Engine Optimization is, as well as why 'brand-new' Search Engine Optimization is functioning better than ever before.

I have been operating in search engine optimisation and ranking website market, prior to it was also called SEO. Below are the adjustments in SEO since the begin of the brand-new millennium and also what you must be seeking in the SEO solutions that your Search Engine Optimization Agency gives or provides.

We take a look back at SEO via the years as well as clarify what SEO is today and also how finest to use it for our web site.

Search Engine Optimization in 2000

Back at the start of the Millennium the 'huge' online search engine that the majority of people were using were Lycos and also Excite. Of course, back then an extremely tiny portion of the UK population had access to the internet and also those that did had a slow-moving 'dial-up' system.

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Sites were one or two pages with standard details to allow them to pack quickly (within 20 secs). SEO techniques at that time were to 'conceal' as numerous keyword phrases on a page as feasible, so the web site was found for those searches without making the web page want to spammy for site visitors.

In 2002 Google released something called 'AdWords' as well as it was anticipated to be the fatality of SEO, as individuals could possibly pay for importance, on the currently the number 1 internet site for beginning internet searches.

In 2003, Yahoo purchased Inktomi, AltaVista as well as FAST, which was basically the end of all the 'smaller sized' online search engine. Google started to stamp down on 'spam' practices and also sites. At the same time Google knew that 'AdWords' were not visiting exterminate Search Engine Optimization and that in fact the 'natural listings' encouraged visitors back to their search engine channel. Google started to recognise 'professional SEO' professionals and promoted excellent SEO rather than spamming SEO.

2004 saw the first website 'banned' from the internet as Google did something about it against sites that were spamming them. They also took legal action against the "SEO Business" liable.

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